Merchandise concepts for Thinkable’s events with Maggie Haberman and Jonathan Swan, and Jefferson Fisher. I developed the product ideas and copy across clothing, mugs, a tote, a bookmark and bumper stickers, translating each event’s subject into objects with their own reason to exist.

Merchandise asks an audience to make another choice after buying a ticket: whether something from the evening belongs in their wardrobe, on their desk or on their car. Each idea needed enough character to earn that place and remain interesting beyond the event.

The two ranges called for different approaches. Haberman and Swan’s work offered the language of political reporting and the unmistakable rhetoric of Donald Trump. Fisher’s offered practical ways to handle conflict. The challenge was to find humour within each subject and connect it to the object carrying it.